As we continue to review the trends discussed in the luxury arena, we are noticing that the same theme is repeated over and over again: take the best care of your customers! This is definitely what defines success today.  It is the warm and fuzzy side of luxury that applies to all industries that involve human interaction.

In an address at the Welcome Conference for the hospitality industry, the Canils brothers (Seattle Restaurant owners) explained their views on what hospitality means, “It isn’t about transactions, it’s about relationships!”  Gabriel Stulman owns six restaurants in Manhattan, “where the wait staff including bartenders and host are encouraged to offer a drink or dish on the house every day, and to lavish guests with such warmth, they may want to pay it back with a hug.”

Stulman’s mantra is: “Treat celebrities like locals, and locals like celebrities, because everyone loves to be made to feel special”

Luxury real estate is all about relationships, if your intent is to succeed and be top of mind in your marketplace.  How can you incorporate the warm and fuzzy side of luxury in your real estate practice?

Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace. 


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