Through our journey in writing the Language of Luxury for luxury real estate marketing professionals we have, from time to time, revisited the definition of luxury itself.  The more we study this subject and write about it the more we conclude that luxury is one of the most misunderstood words in the English language. It is not just for the super rich! Sometimes the best things in life really are free. 

Luxury does not necessarily mean expensive things. We have said that true luxury can be as simple as a great belly laugh (hence LOL) or taking the time to do personal things that you have not made time for due to other pressing matters.  You can have tons of money, but if you cannot enjoy it, is it a luxury? 

This year we were introduced to the Kahn Academy, a revolutionary free educational website where you can learn many subjects including mathematics from basic addition to calculus via free video tutorials.  Bill Gates has his kids studying math here. You may have heard about this on 60 Minutes. 

Over 1 million students worldwide are on the site. Schools across the country are using this study method to free up teachers to become “study coaches”.  With this method traditional classrooms are transformed into labs where students progress at their own pace, become more independent and self-taught.  It is simply brilliant! 

With a passion for education, I (Ron here) decided to refresh my math skills and experience this revolutionary learning method first hand. I started at the very beginning (literally addition and subtraction). Now, I am working my way though Algebra with the goal to go all the way through Calculus, a subject I did not take in high school or college. 

As luxury real estate brand strategist, market leaders, or their challengers, hire Alexandra and me to help them capture or secure the lion’s share of their marketplace.  This requires creative problem solving skills to help our clients out-smart not out-spend their competition.  

Studying mathematics again has definitely helped to sharpen these skills. But, it has also been a pure luxury to learn just for the joy of learning.  It was this quote by Galileo that inspired me to “go back to school”. 

“Philosophy is written in that great book that ever lies before our eyes—I mean the universe—but we cannot understand it if we do not first learn the language and grasp the symbols in which it is written.  This book is written in the mathematical language…without which one wanders in vain through a dark labyrinth”   --Galileo

Galileo’s quote also resonated with what we have been sharing with our LOL audience: 

 To be successful as a luxury real estate marketing professional and continuously expand your referral base of high net-worth individuals, you must learn to speak their language, the Language of Luxury.  You will continue to appreciate in value, as a professional, if you do so.


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