On August 20,2008, we wrote about the best in class of taquerias in Santa Barbara.  It is still one of our favorite places here.  Friday, we were there for lunch and marveled that each time we go, it is as good as we remembered from the last time we were there.  This restaurant has existed since the early 80's and each time we leave there is a line forming out of the door, and it continues to form down the block daily.  

We used this example as being the best in class in their niche and consistently getting the best results and the best word of mouth referral.  When tourists are in town, we make sure we get there just before they open at 11:00 AM, and get in line with the other smart locals...

La Superica is the best in its class, the best Mexican food in town at any price. The Robb Report, known as “the Global Luxury Source”, listed La Surperica as one of the top 100 restaurants in the world. We call this practical luxury. It’s not about the money. It’s about the quest for the best!

Wishing you all the best in 2013, Cheers, Ron & Alexandra


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