Sometimes you need to go outside of the real estate industry to find the best (and simplest) systems for luxury real estate marketing coordination and listing coordination.   We highly recommend Basecamp, a cloud-based project management software-as-a-service. 

Basecamp lets you create a custom template with To Do lists in your own words.  Save the template and use it for all of your listings (you can always make modifications for specific listings).  Each listing becomes a project. Because it is web-based your entire team (e.g., your assistant, your photographer, co-listing agents, etc.) can all have access to it from anywhere. 

Documents and photos can easily be uploaded to any To Do item (or the project in general) and shared. To Do’s can be assigned and added to a calendar which all can view. Emails are sent to the person assigned to the task with a link back to the specific To Do for that specific listing in Basecamp. 

Task specific discussions for any given listing/project are all in one place.  You do not have to search through your email inbox to find related items that may not be identified in the email subject line. 

Nothing gets lost!  If someone accidentally deletes something, you the owner, can easily retrieve it.  

We thought we lost a detailed description of a new marketing project in our own strategic branding and marketing consulting practice. We worked for almost two hours on this.  It was after hours on Christmas Eve.  We wrote to tech support not expecting to hear back until December 26th.  But, on Christmas morning there was our answer. We retrieved it instantly.  WOW!

Customer service and tech support at Basecamp is superlative!  That is so important given the need for speedy response on something that is at the core of your luxury real estate marketing practice: Listings and marketing! 


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