This is a series in response to one of the most asked question in real estate at the moment, “How do I stretch my marketing dollars?”
Co-market with Others
Do what the big brands do. Think outside the proverbial box of advertising in magazines and on online. Do something that involves creating relationships with individuals and groups. For instance, at the Santa Barbara Saturday Farmer’s market, Toyota of Santa Barbara introduced its Venza model. They recruited the local chefs to come up with sampling delights based on the market’s ingredients. Toyota gave away potted herbs to anyone visiting their display. They also had a $50 gift for individuals who wanted to test drive the car.
Who benefited? Toyota, the farmers and other purveyors, the chefs promoted their restaurants and the throngs of locals and tourists who frequent the Saturday market—they all benefited. Everyone came away with a good impression and a wonderful experience.
An agent could have easily participated in this event by supporting a part of this event with a clever giveaway. This is promotion at its best, MAKING YOURSELF WELL KNOWN AND WELL THOUGHT OF.
How can you co-market with someone or some company in your marketplace?
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