As a luxury real estate marketing professionals you can benefit greatly by knowing your luxury brands. Continuously sharpening your focus on luxury industries beyond real estate gives you a broader perspective on the mindset of the buyers and sellers that you will representing in your practice. It gives you a tremendous competitive edge to speak the Language of Luxury. Christian Louboutin, a shoe designer in Paris has a wonderful take on what luxury means:

“Luxury is the possibility to stay close to your customers, and do things that you know they will love. It’s about subtlety and details. It’s about service. I cannot accept a place where people are badly received. I can’t imagine spending several thousand dollars on something and the salesclerk gets annoyed because you took fifteen minutes to look. Luxury is not consumerism. It is educating the eyes to see that special quality.”

Visit Christian Louboutin

This is part of an ongoing series about Luxury Real Estate Marketing . Get Fluent. Get Affluent! Subscribe to The Language of Luxury by Email or RSS Feed. Comments? Please use form in left column.