Being at the top of your game in the realm of marketing luxury products or services requires being consistently remarkable, especially with your presentation materials. To stand out everything you present must communicate your core identity, be congruency and fully engage your your target market. Here is an example:
Pictured above is the invitation to a zoom meeting by Dom Pérignon’s Chef de Cave (Cellar Master and Head Winemaker). This package was sent just to Private Clients of Dom Pérignon who were invited to this exclusive tasting event. A bottle of 2010 Champagne was rated with 100 points by wine experts and two glasses were part of this box.. This included the instructions for the meeting.