In 2014, we are asked by then Trulia/ Active Rain to present a webinar for the members on Niche marketing. Shortly thereafter, we did it again for Zillow. That experience spurred a video course that is part of our website. Although, many of the examples in this course pertain to the luxury real estate industry, the lessons learned can and should be applied to any local professional practice or local business that specializes in serving affluent consumers. Each video segment is just two-to-four minutes and can be conveniently viewed at your pace on your computer, tablet or smartphone.
Here is the introductory video and Part 1.
In this course you will learn:
- How to pick the right niche for YOU
- How to harness the power of focus through niche marketing
- How to out-think your competition and achieve top-of-mind status in your niche
- How to strike the right balance between high tech and high touch in your niche
We hope you enjoy the course and we expect you'll walk away eager to dominate your own niche!
We will add a video each Thursday as for your viewing pleasure, and if you are eager to learn more faster you can always visit to our website.