The third R is Resilience.  Resilience is the ability to bounce back from any situation. Not all deals will close even when everything is aligned.  Like a surfer, you stay with your goal, and bounce back! With our recent tragedies of fire and mudslides in Santa Barbara and Ventura County, many escrows and loans have screeched to a halt. 


It helps to have an income stream or what we refer to as a “drop dead  fund".  That income stream or fund will give you the confidence and the staying power for those unpredictable moments that happen in life.  It also gives you the freedom to drop clients from hell as well as to rethink and retool your strategy and marketing as your goals may change.  

Stay resilient, the next wave is on its way.