Bright and early this morning as the streets of Beverly Hills were deserted, your intrepid branding and strategic marketing duo, Ron and Alexandra Seigel, were stunned.  In Gucci’s windows they saw that the Purple People have landed in Beverly Hills. 


What was remarkable according to the Gucci press is that they come from a galaxy called, Gucci, in another universe, far, far away…


It has also been reported that Alessandro Michele, newly appointed (2016) creative director of Gucci and responsible for all its collections and global brand image was inspired by classic sci-fi movies of the 1950’s and 1960”s.  He was also inspired by Gene Rodenberry ‘s brilliant creation of Star Trek.


We are wondering if the One Eyed One Horned Flying Purple People Eater has heard the news?  

This is definitely a creative campaign, and we are pondering will this collection sell or just spark viral marketing?  What do you think?