We take many pictures both for sampling colors for our client's branding and suggesting the type of photos for their photographer to take.  We also are inspired by images when we write the marketing messages (such as describing a marketplace or community.)  A message tells a story, and like a story it has layers and textures that make it come alive. 

This photo was taken at Crater Lake.  We were fascinated with he sculptural shapes of the decaying trees. They still live in the form of food and shelter for insects and other creatures.  They also feed the living trees with compost.  They are a testament to the cycle of life.

Keep in mind this quote by British Author Paul Scott,, best known for his book called The Raj Quartet, which was made into a highly acclaimed PBS series, called The Jewel In The Crown.

"The past becomes a texture, an ambience to our present."

If these words do not inspire you, read a Pat Conroy book.  He paints images with his description of places.  We would suggest reading South of Broad, where he describes Charleston.  Here is an excerpt: 

"You can be moved profoundly by other vistas, by other oceans, by soaring mountain ranges, but you can never be seduced. You can even forsake the low/country, renounce it for other climates, but you can never completely escape the sensuous, semitropical pull of Charleston and her marshes."

Think texture; it is visceral.  It creates an emotional response, it captures the reader's attention, and they will not forget you.