If your goal is to stand out as a luxury real estate marketing professional, it is important that you identify that which makes you unique among your peers.  Doing what everyone else is doing is what we refer to as “Simon Says Marketing!” Unique marketing comes from the heart and soul of your brand.

Simon Says is a children’s game for 3 or more children, where one child becomes Simon and gives instructions: Simon says: Hands up, and everyone raise their hands!  Simon says: Lie down and everyone lies down.  There is an abundance of Simons in the marketing arena each claiming that they will help you stand out from the competition. 

This morning, someone asked if we had heard of a new form of mobile engagement that will bring more business. When we researched the web site, we were amused to hear that buying this technology will “allow you to differentiate yourself from your competition and stand out” Did that mean the company will only sell one to you, and not to your competition?  How will they make money?  Perhaps if you are the first adopter of this technology you will stand out for a week at best.  And then, the word will be out, and everyone will follow suit and conform.

Conformity is the act of matching attitudes, beliefs, and behaviors to what individuals perceive is normal in their society or social group.  Many people feel the pressure to conform by the Simons of this world rather than taking the risk of standing out.  This is good news if you want to become a market leader. That means fewer bone-fide competitors. What is the heart and soul of your brand?

"When you're just like everybody else, you've got nothing to offer other than your conformity"  Wayne Dyer

And we say, "Forget Simon Says Marketing, Stand Out or Bow Out!" 

Ron & Alexandra Seigel

Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.