The ancient Greek aphorism, “Know Thyself” could be restated, “Know thine own brand”.  Your brand is your DNA, the unique code or soul of your business. You cannot remind yourself enough of this sound advice.

In Hamlet, Shakespeare’s character Polonius advised his son, "To thine own self be true".  Our advice is this: “To thine own brand be true”. Stay true to your unique code, your distinct brand DNA.

Are You Staying True To Your Brand?

Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.