As a luxury real estate marketing professional, you know you have selected a great brand name if your target market and potential referral base can remember your name after a single impression.  That is, after the first impression!

Yesterday we were cruising up the coast in Santa Barbara on Highway 101 and noticed a car covered with images.  As we passed by, we saw a clever cartoon graphic of a bunch of dogs on leashes dragging a person.  It was obviously an advertisement. The name was “Who is Walking Who?”. 

Can you guess what category of product or service this company was advertising?  If you guessed dog walking and pet sitting you are right!

Now, we are not dog owners.  But, if anyone were to ask us to recommend a local dog walking service one name would come to mind. It was indelibly imprinted in our brain in just one brief impression. And, we had do trouble recalling it the next day to write this post.  That company achieved has top-of-mind status for us in this category, instantly!  No doubt you will remember it, too.

When selecting your own personal or company luxury real estate brand name keep this in mind: It is possible to achieve top-of-mind status, instantly, with the right name.

Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.