One of the characteristics of an excellent luxury real estate marketing professional is having a broad base of interests.  Those who can engage in discussions on topics beyond real estate have a greater chance of connecting with high net worth individuals and also of earning their business.  Embracing the fine arts can offer you an entire spectrum of potential topics that can help you differentiate yourself from the typical “one-dimensional” agent (We lovingly call them “uni-dems”).

In a world where we find ourselves spending way too much time in front of TV screens, movie screens, digital device and computer screens it is refreshing to go to a stage play.  Here, instead of being spoon-fed imagery, we actually need to engage our own imagination to fill in the details.

Recently we saw The Curious Incident of the Dog in the Night-Time, which received 6 Tony nominations (including Best Play of the 2014-2015 season).  The play was so good that I (Ron here) immediately read the mystery novel by British writer, Mark Haddon, upon which it was based. 

The entire story was told from the point of view of the main character, a 15-year-old boy, a genius with functional autism who is a mathematical savant. The staging was absolutely brilliant as it blurred the line between what was going on in the kid’s head and what was actually going on in the real world of the story.

Alexandra and I happened to be seated next to a woman who has an autistic boy.  During intermission she shared her own experience of coping with and ultimately embracing the gift of raising her son as a single parent. Her stories moved us to tears and enriched the experience of the play.  We wanted to give her a standing ovation like the actors received that evening.

Expand your horizons beyond your real estate expertise!  If you do, you will certainly see an increase of business and referrals.

Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.