Jack Nicklaus & Arnold Palmer photo by © Wickedgood

One of the biggest mistakes that luxury real estate marketing professionals make is underestimating the earning power of a personal brand. Once you achieve top-of-mind status and maintain that status your personal brand can start paying residuals year after year in referrals that could actually be considered passive income.

It is very easy to get bogged down in the day-to-day minutiae of running your practice and buried in your job of what we call a “transaction engineer”. Instead, you should be delegating everything you possibly can to free up as much time as possible.  Spend that time as the Chief Marketing Officer (CMO) of your business, with a focus on building your personal brand and achieving top-of-mind status.

That is exactly what the top retired athletes have done.  Billionaire (yes that is a B) Michael Jordan earned $100 million dollars in 2014 by licensing his name to companies like Nike and Gatorade. David Beckham banked $74 million last year. Jack Nicklaus earned $28 million last year through licensing deals in clothing, golf courses, food and more.

Despite turning 85 years old Arnold Palmer had his biggest earning year yet in 2014.  Rolex extended their 50-year corporate relationship for another 10 years!

Shift your paradigm from being just another luxury real estate agent to being your own CMO and watch your game change dramatically. Never underestimate the earning power of your personal brand.

Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.