As the Holidays approach and ski season is upon us it is time once again to check in on our theme for 2015:  “VITALITY”.  If you want to experience vitality over time find a purpose!

One of the greatest things about being a luxury real estate marketing profession is the opportunity to make it a lifelong profession.  Our careers can be impervious to the cultural biases of the “youth culture” because you can actually get better at it with age and no one is imposing retirement on you.

More and more baby boomers (and their offspring) are realizing that our lifespans have the potential to extend well beyond previous generations.  But, what good is that if you find yourself in poor health and lacking in vitality?

The answer is to look for inspiration, for evidence of people who are enjoying their eighties, nineties and beyond, those who still approach life with vigor. Focus on those who have not capitulated to the previous norm because they were unable to imagine and effectuate a better scenario.

At the age of 95, Klaus Obermeyer, the founder of the Obermeyer ski apparel brand, swims and practices aikido every day. He does 20 minutes on the elliptical machine at a steep incline to get his legs in shape for ski season.  He is still running his business and enjoys more ski days than most people in their 40’s.

Taking care of yourself physically and finding time to quiet your mind is vitally important. But, having some purpose that gives meaning to your life, a reason to USE your mind, is the real ticket to VITALITY. A purpose requires that you engage in lifelong learning to stay sharply focused over time and use your talents to their fullest.

Complacency is the exact opposite of Vitality! If you want to stay fit for life in the luxury real estate game, aim for gaining and sustaining market leadership.  That can keep you engaged for decades!

Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.