Do not let the ants get in the way of the elephant. This means keep your eyes on the big goal (elephants-new listings and sold properties).  Don’t let minor distractions (ants) become impediments to your big goals.  Distractions come in many forms. Often agents focus on what is going wrong rather than holding the vision.  

Here are some common examples of distractions that take your eyes off target.

Ranting and raving

Incompetent agents

Hard to please clients

Lenders and inspectors


These are just the ants getting in the way of the elephant. Focusing your energy on these moments is a waste of your precious time. 

Another time waster is writing blog posts about these ants and having your readers sympathize with you.  It hooks them in and gets them distracted too. Recounting their ant stories adds fuel to the fire and fortifies your position of suffering as the victim of the ants.  The trouble with continuously focusing on these minutiae is that you wind up attracting ants deal after deal.  It becomes the norm in your transactions.

By the way, given that our constant change in weather has created ant invasions all over Santa Barbara, we recommend that you have a supply of Terro Ant Baits.  It really works!  It keeps them out of the way of our elephants! This is not recommended for “human” ants, however.

Are You Letting Ants Get In The Way of Your Elephant?

Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.