Winning listings and closing transactions are definitely the sweet spots in luxury real estate marketing. However, working with extraordinary people who uplift your spirits keeps you coming back for more.

Working with “toxic” clients is a sure way to get depressed about the luxury real estate game.  Here is a good test to determine if you are working with uplifting or toxic clients.  It is a quote from a very wise man, a philosopher and former San Francisco longshoreman.

A valid index by which to evaluate the influence other people have on us is by how much they increase or diminish our benevolence toward our fellow men.
— Eric Hoffer

Benevolence is kindness, compassion, generosity, good will and magnanimity.  Do your clients inspire these feeling in you?

Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.