Are you stumped trying to come up with a color scheme for your personal or company brand? Take a cue from the natural surroundings in your marketplace or colors that might represent it.

For example, if you look to nature in a tropical marketplace there is a treasure trove of color clues.  Here is a color palette that is inspired by a tropical fish. These colors are actually sampled directly from the photos; they just are not obvious.

Trunk fish colors.png

If your marketplace is Santa Fe, New Mexico turquoise blue and silver jewelry may be your inspiration.  But, if you look closer at the image here you will find other complimentary colors that are not the usual suspects, colors that can make your brand identity stand out. 

Turquoise jewelry.jpg

Take your personal or company brand color cues from your marketplace and your natural surroundings. Then, discover the non-obvious brand color combinations.

Turquoise Jewelry Colors.png

Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace. 


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