Making the shift to the “good to great” mindset requires dedication and a mindset of constant improvement.    There are many good real estate agents in this industry, and very few great real estate companies, teams, or individuals.

In the book, Good to Great, Jim Collins emphasizes getting “the right people on the bus, and in the right seats.”  First of all you have to know who you are, and what you stand for.  You have know your brand, so that the right people with the same core values can relate to and join your brand. 

In the case of the San Antonio Spurs, their brand is trust, humility, and teamwork. This is the driving force of their bus.  These are the core values, which their ownership, general manager and coaches embody.  The players are carefully selected in accordance to these values.   Other teams have other approaches.  There is no “right” approach, or “wrong” approach.  What is important in the “good to great” journey is the discipline to maintain your core values and brand, and not deviate from them, when selecting your teammates.  The key is to know the color of your bus.

In your real estate practice, congruency of shared core values creates substance.  Substance does not need hype; it shines on its own, like a diamond. 

“It is hard to be a diamond, in a rhinestone world.” Dolly Parton

Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace. 


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