Apart from connecting with actual friends, have you been experiencing social media clutter in your luxury real estate marketing business? The way we evaluate the benefits of social media in a business context is simple. What is the return on time invested? We define return as actually communicating with someone who can be a potential friend or networking contact that can eventually lead to business.
We definitely experience a high return on investment on Active Rain, the leading social platform for real estate professionals. We find that members on Active Rain are genuinely and consistently engaged in quality communication in the true spirit of a community. On other networks, we have mixed results. To avoid social media clutter, we did some spring-cleaning to limit the social platforms on which we spend our time. It is amazing how much time was freed up.
Is it time for you to re-think your social media strategy, and do some spring-cleaning?
ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.
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