Leonardo Da Vinci, Self Portrait, The original Renaissance Man

At an accelerated pace, technology has consumed far too much time and energy for most luxury real estate marketing professionals. Let us regain some perspective on this ever-pervasive fact of modern life. After so much retooling, it is now time to rethink and re-invent YOU!

The Renaissance was considered one of the most explosive periods of change in human history.  Due to the availability of paper and the invention of metal movable type the dissemination of ideas sped up faster than was ever thought possible.  Today,, the internet is having a similar impact on our lives.  But, have you had time to rethink and reinvent yourself as the person who is the master of the new tools and not as the slave to them?  Could it be time for a Renaissance or rebirth in your life?

Recently, we encountered three rounds of annoying menus in a voice mail maze, while attempting to make airline reservations. Then, after a fifteen-minute wait, we were connected to a customer service representative who spoke incomprehensible English.  Does this sound familiar?  Think about the cumulative effect of millions of people encountering similar situations!

Then we discovered a website called GetHuman.com.  This site offers, “Shortcuts through the phone maze, expected wait time, as well as support ratings”. What a relief from the tedium of voice mail! 

This experience sparked our thinking about the overwhelming need for luxury real estate marketing professionals to GET [MORE] HUMAN in the way they do business and less reliant on technology.   But, this requires rethinking and reinventing YOU.

Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace. 


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