In branding and marketing yourself as a luxury real estate marketing professional it is important to declare what you stand for.  The optimal way to do that is to state it in a clear straightforward manner. People like doing business with people who are like themselves. Your statement of what you stand for can often be the deciding factor when it comes to choosing one agent/company over another.

Last week, on a recommendation from our local wine guru, we purchased the above-pictured bottle of wine.  Had our friend not recommended it, we would not have necessarily purchased it based on the label.  The word “effort” for us evokes the connotation of spinning one’s wheels and going nowhere.  Perhaps, the arrow in the brand meant that they actually had a direction.

In looking at their website, we understood the brand and the thought that went into producing this wine.  The first two sentences told the story: “There is nothing expedient in our winemaking approach.  We embrace the detailed labor-intensive methods that are required to produce the finest wines.”

Imagine if that concept could have been stated in just a few words on the label, we would have reached for that bottle without a recommendation. 

What do you stand for and how can you state it in just a few words?

Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace. 


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