Courtesy of Apple

In recent posts we have been focused on the importance of capturing attention with superior luxury real estate website design and holding attention with original content. We rarely include You Tube videos in our posts.  But, this one is so astonishing because it so clearly illustrates both of these concepts.  

Human beings tend to make snap judgments and pigeonhole people based on outward appearance.  That is why great web design is vital for capturing attention. Apple, the most highly valued company in the world, certainly understood the value of excellence in design. Without it you may be ignored, despite your talent, not to mention the time, energy and money you have spent getting people to your site in the first place. 

But, once you have captured their attention with eye-catching design, holding it is an entirely different challenge.  That is where continuously providing fresh, follow-worthy and share-worthy ORIGINAL content comes into play.  It can spark and accelerate word-of-mouth advertising for you or your company. This video has been viewed over 20 million times.  We hope it inspires you as much as it did the two of us.  If the video does not appear on your screen, here is the link.