Photo by Terence Ong, Vivo City Mall Singapore

This is Part 3 of our series “Brand Japan”-Beyond Bonsai and Sushi, our tribute to the Japanese culture.  In our ever-expanding quest to define the meaning of luxury as a context for luxury real estate marketing, we look to some of Japan’s most creative innovators.  Here are their inspiring definitions of luxury.

Luxury is:

“To have a heart that is rich and full”—Makoto Azuma

 Makoto Azuma crafts masterpieces using some of the world’s most beautiful flowers and botanical theme artworks.  He is known as an avant garde florist.

“Space. The space in nature, where I find energy.  The energy of the earth, waterfalls, the forest-all this gives the desire to create.”  --Naomi Kaneko

Naomi Kaneko, is a Yuzen (floral and nature) painter of fine silk Kimonos.  She uses only the finest pigments which last over 100 years.

“Comfort like taking a bath, relaxed and feeling a sense of satisfaction.  It can be a very comfortable room as well.  Whether it is a room like a modern art museum, or a vacation home, if you feel comfortable, it is luxury.”  --Shu Uemura

Shu Uemura is a makeup artist and the founder of Shu Uemura Cosmetics, which is known for its fanciful eyelashes and skin care products that ncorporates water found at a depth of 1000 meters in the ocean (because it is rich in potassium, calcium and magnesium and has other trace elements).

“Freedom definitely, if you consider architecture it is always based on limitation, I want to make it free from this.”  --Toyo Ito

Architect Toyo Ito is known for his organic forms and fluid designs, such as the Vivo shopping mall in Singapore pictured above.

We have enjoyed sharing our Japanese sojourn with you.  We are all part of this vibrant human tapestry.

“When you immerse yourself in a culture with an open heart, even briefly, you cannot help but become part of it.”

Ron  & Alexandra Seigel, authors of the Language of Luxury


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