Today is a great day to reflect on iconoclastic thinking for your luxury real estate marketing practice. Certainly, Dr. Martin Luther King exemplified a person who challenged conventional wisdom and traditional beliefs, and shattered the very foundation upon which traditional institutions rest.

One of Martin Luther King’s goals in his famous speech, I Have a Dream, is a color blind society, people accepting each other without prejudice.  His message reminds us of the song in the musical, South Pacific, “You’ve Got to be Carefully Taught”

Here are the lyrics of Rodgers and Hammerstein as written in 1949, 

Racism is not born in you,

It happens after you’re born

You've got to be taught
To hate and fear,
You've got to be taught
From year to year,
It's got to be drummed
In your dear little ear
You've got to be carefully taught.

You've got to be taught to be afraid
Of people whose eyes are oddly made,
And people whose skin is a diff'rent shade,
You've got to be carefully taught.

You've got to be taught before it's too late,
Before you are six or seven or eight,
To hate all the people your relatives hate,
You've got to be carefully taught!

If market leadership is your quest as a luxury real estate marketing professional, think different today! And,  you will truly STAND OUT!


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