Recently, we had the pleasure of being introduced to very successful mortgage planning specialist by a mutual friend.  We were introduced by email.  But, we immediately scheduled a phone call to get to know each other.  Too many luxury real estate marketing professionals have become mesmerized by the mechanics of online social networks and have all but forgotten the phone call as being a vitally important component of professional networking.  

Ironically, it seems that this crucial step, that builds strong rapport, has all but dropped out of our digital lives.  Phones have become “smarter” and smart people need to use them more often while networking professionally. 

This guy really understands the power of networking and is very well-connected.  While we were on the phone, he opened up his list of contacts on Linked In (remember the Rolodex?). Like a matchmaker, he specifically looked for people that he felt we should meet (and vice versa).  He offered to make introductions and we gladly accepted.  He did not expect us to do the same for him right then and there, because he understands the power of “giving first”, which is all part of the art of networking.

Needless to say, we were both impressed and appreciative. And, we are in the process of following up on all of his suggestions.   There is no question that we will reciprocate, if possible, and match his generosity.  At the very least we will “pay it forward”, meaning we will do the same for someone else.

This scenario has been going on in one form or another for as long as humans have transacted business together.  It is professional networking at its best. 

Linked In is simply a very efficient professional networking TOOL. It does not replace the phone!   It makes it easier for our new friend to search his contacts and recommend connections. All we need to do is request an introduction and he simply passes it along to his friends with a single click and a brief note.  The tool of Linked In makes this age-old process quicker and easier, smoother, actually effortless, once you get the hang of it.  

As a luxury real estate marketing professional, are you deliberately expanding your sphere of influence on a consistent basis, through professional networking?  The more contacts you make the more commissions you earn.  Whoever has the most high trust referral relationships wins!  

So, if you are hesitant to learn the mechanics of professional networking tools like Linked In, snap out of it! . And, remember to pick up the phone!

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