Jennifer Hudson

Part 1: If You Have Talent, You Have Marketability

This is part one of our blog series entitled: Real Estate Agent Personal Branding: Learning form American Idol. It is a fun and easy way to learn the principles of personal branding. Requirements: Watch American Idol and follow along! Not an Idol fan? That's OK. No problem: we will post some brief videos that illustrate the principles of personal branding. But, don't be surprised if you get hooked!

It all begins with the selection process. First, the American Idol judges look for talent and marketability. The top ten are usually good enough to sign record deals. Some have gone on to become actors. Jennifer Hudson won an Oscar and a Grammy for Best Album.

If you are going to form your own personal brand that will endure over time and stand out from the crowd you need to start with talent and a strong desire to rise to the top. So many American Idol candidates who really do not have much talent have been encouraged to pursue a career in music by well meaning friends and family. They are actually shocked to find out that they have been sold a bill of goods. They cannot even hear themselves sing off key. Take a good look at yourself in the mirror. Ask yourself these questions:

  • Do you really think you have the talent to be a star?
  • Is this something you want for yourself or to please others?
  • Are you truly passionate about becoming a standout in your marketplace? Or, are you looking for approval?

Answering these questions can save you a tremendous amount of time and aggravation as a real estate professional. Use this video to help you answer the questions.

Click here to view the entire American Idol- real estate agent personal branding blog series

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