Luxury real estate marketing professionals, welcome to Web 2.0, the business revolution manifesting on the World Wide Web! At the very heart of Web 2.0 is encouraging interactivity between the client and the service provider. It has opened a dialogue, where the consumer can make their desires known, The concept of the blog is to open a dialogue, as well as to inform on pertinent subjects.This is part three of a three part mini-series called, To Blog or Not to Blog?
The more traffic you can generate for your blog the more leads you can generate for your business. At the very minimum, you must promote it everywhere you promote your current website. It must be prominently featured in all of your collateral material. Your blog is the new local media in your field and you are the new syndicated columnist. That means you need to maximize the use of local publicity as well as internet publicity, especially if you are in a second homhe market.
Best of all, if your content is truly original and cobmpelling it will generate word-of-mouth marketing. For some of your referral sources it is easier for them to forward a clever or informative blog post via email than it is to recommend your services directly.
Getting your blog to sync up with the search engines, e.g., Google, Yahoo and MSN, in order to achieve the highest rankings is paramount. This is where all of the hoopla is coming from on the subject of blogging. The search engines are continuously looking for new content so that their user’s search results continue to be relevant to the search query. If the content of your blog posts can consistently answer the question that searchers are typing, the chances of your blog being found first increases dramatically.
Be sure to submit your blog to the best blog registries. One example is Real Estate Blogs . It is a directory of real estate blogs and blog sites of industries affiliated with and serving the real estate industry.
Your search engine ranking for your website itself can steadily improve by blogging. Blogging allows you to add new content on a regular basis that is picked up by the search engines, versus the static content on your website. The more visible you become to the search engines the more you will be recognized as a website (and as a personality) worthy of a high ranking at the top on the search engines. This can take time.
To blog or not to blog? Do your due diligence before you decide. If your answer is yes, make the commitment to publish the best, market leading blog in your area. And, be sure to seek professional Search Engine Optimization (SEO) services. This is critical to your success. Good luck blogging for leads and for dollars!
This is part of an ongoing series about Luxury Real Estate Marketing . Get Fluent. Get Affluent! Subscribe to The Language of Luxury by Email or RSS Feed. Comments? Please use form in left column