Our Abyssinian blue cat, Luigi, definitely has the "It Factor"!

As a luxury real estate marketing professional, you need to discover your own “it factor.”

The “it factor” refers to an indefinable quality a person has. They exude a charisma. Charisma is defined as “personal magnetism, the ability to inspire enthusiasm, interest, or affection.” This applies to everyone, whether or not they are in the entertainment industry, politicians, religious leaders, or job applicants.

We all have it without exception. What is your “it factor”, are you expressing it or hiding it?

This is part of an ongoing series about Luxury Real Estate Marketing . Get Fluent. Get Affluent! Subscribe to The Language of Luxury by Email or RSS Feed. Comments? Please use form in left column.