As a luxury real estate marketing professional, standing out from your competition is of paramount importance. Done right, your personal or company branding accelerates the decision making process for home sellers to consistently choose YOU to list their home.
But, what if you are the current market leader known as the expert in a specific niche, how do you expand into another niches where you have not yet achieved top-of-mind status? Studying how the world’s best brands, in other industries, have successfully created sub-brands, can offer tremendous insights that can help propel your expansion into additional luxury real estate market niches.
In the very crowded wine industry it is extremely challenging to introduce a new brand that stands out from the crowd. Without a recommendation from a trusted friend, or from a trusted purveyor of fine wines, or from an article written by a trusted source, how do you choose a wine that is just right for you, without first tasting it?
While it is true that you cannot judge a book by its cover, the same applies to judging a wine by its label. However, with so many bottles of wine vying for your attention a stunning label or a distinctive bottle can be the first step in standing out from the crowd. To hold the attention of the consumer you first have to capture the consumer’s attention.
And, that is what great packaging, labeling, graphics and a compelling brand story can do. Just check out the photo above of wine bottles without labels. Do you have any clue whatsoever that can help you decide to purchase one of them?
In this article series, we feature Wagner Family of Wine, who became famous for Caymus, one of Napa Valley’s finest Cabernet Sauvignons. As a four-generation family-owned wine business, the Wagners have successfully created several other sub-brands. For this reason we have chosen Wagner Family of Wine as The Language of Luxury 2017 Brand of the Year.
Watch for Part 2 and learn how to expand into a new market niche.