Social media is fine. But, as many of us have learned since its inception it is limited in terms of return on time invested. What does works without fail is meeting people face to face in your community. All you have to do is follow your interests and passions outside the realm of real estate.
Recently, a friend of ours was selling her mother’s condominium. She had the right buyer who came to her directly with a great all cash offer. When she consulted her real estate attorney she was advised to hire an agent to shepherd the transaction.
She knew just who to call. Our friend loves to read and belongs to three book clubs. In one of her book clubs was a real estate agent with whom she enjoyed talking about books. It was a “no-brainer”. She hired her book club friend.
Like our friend, the agent loved to read. Her main reason to be in the book club was to read and learn. She was not there to promote herself or network. She was pursuing her personal interests and passions.
One of our many passions is education and keeping the oceans clean. When we had our commercial real estate firm, we saw an ad in the Los Angeles Times asking business owners to be a school principal for a day. The school that chose us was doing a project on keeping the ocean waters clean. We signed up!
This led us to developing a massive expanded clean ocean project that grew from one school to a whole district and then morphed into 14 communities surrounding the entire Santa Monica Bay. Several listings and many real estate transactions could be traced back to our association with this project.
Follow your interests and passions with the goal of learning more and fulfilling your desires. You will be surprised at the bounty of business that will come your way.