Your communications must be about the things that people value. Moreover, they must be about the things that a particular person values. For instance, if your latest sale was to a golf afficionado, have your assistant cull news items relating to golf. It can be done easily by using Google and subscribing to "golf alert". Periodically, these can be sent to your golfing friends, with a personal message from you. Next time they are asked for an agent by their friends, guess who they will refer to?
Consistent, personalized one-on-one communication is an art form that most time-starved luxury real estate marketing professionals have neglected. Yet, if you could quantify the results of personal communication in terms of referrals and listings you would think twice about doing it more often.
What are some of the methods that you use to stay in touch?