As Luxury real estate marketing professionals, it is essential that you stay focused on the world outside of real estate and learn the lessons of some of the best companies. They are the manifestation of the tenets of good business practices especially in terms of marketing, branding and good business sense.
Southwest Airlines is not a luxury brand. However, they do have a luxury mindset; simplicity and the luxury of time. They have the easiest booking on line system and simple policies. They are customer driven. For instance, if you have to cancel or change a flight, there are NO additional fees assessed to your new ticket. In terms of time, they pride themselves on turnaround time, so that the flight in quickly turns into the flight out.
It is not surprising that Southwest Airlines is one of the most profitable airlines in the world. In January 2008, they again posted a profit for the 35th consecutive year.
Here are some questions to answer:
1. How can you simplify your web site, so that your clients can have an easy experience? (Luxury of time and ease)
2. What is your turnaround time for requests, returned phone calls and emails?