In Part 1 of this article series we featured Digression rosé. The name, the square bottle, the flamingo symbol and slogan made it a standout (“from the pigeons”) in a sea of rosé wines from Provence, southern France. Another standout is Cote Des Roses because of its packaging. The bottom of the bottle is shaped like a rose.
In our time-starved world the battle for market share begins by winning the battle of attention. Both of these wines grabbed our attention when we walked by the rosé section at our wine store because they screamed both luxury and elegance at first glance. In your luxury real estate marketing practice how do you expect to win over a prospect that you meet for the first time without first capturing their attention with great packaging, i.e., great personal or company branding?
Here are the tasting notes for Cote Des Roses rosé:
This wine has a soft, pale, brilliant pink with bluish tints developing over time towards more orangey nuances. The bouquet releases aromas of summer fruits, cassis and red currant. Floral notes of rose along with hints of grapefruit complete the picture. The finish is fresh, offering notes of candy. On the palate the impression is fresh and full, with great aromatic persistence and balance.
And, here are the tasting notes from Digression rosé:
Delicate pink in color, this cool climate Rosé from Provence stands out among the rest. With hints of white flower, ripe peach and sweet clementine on the nose, this crisp wine draws you in immediately. On the palate you find subtle minerality, sun-warmed strawberry and ripe red berries. The elegant, smooth finish leaves you wanting for more! It pairs well with oysters on the half shell.