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In January of 2016, we wrote a post with the same title.  As we mentioned then, the title is a quote by Leonardo da Vinci, and it is one of our favorite quotes.  Recently, we spent time in Arizona on a project.  We had booked our stay at the historical Arizona Biltmore.  Both of us had fond memories of our stays many years ago.

This hotel was designed by Albert Chase, a former student of Frank Lloyd Wrigh,t along with his mentor Frank Lloyd Wright  acting as his consultant.  They came up with the idea of creating "Biltmore" block pictured in the photo above.  This block was created from the desert sand on the site, and the different patterns are inspired by palm trees.  Frank Lloyd Wright primary tenet was that architecture should be in harmony with nature.

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Even though the hotel has been remodeled to meet current building codes and added conveniences expected of a luxury resort, we are happy to report that they honored the spirit and the attention to detail that Frank Llyod Wright and Albert Chase came up with in 1929.

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Even though the hotel has been remodeled to meet current building codes and added conveniences expected of a luxury resort, we are happy to report that they honored the spirit and the attention to detail that Frank Llyod Wright and Albert Chase came up with in 1929.

How does this apply to real estate? Details often complete the look and feel of the brand and its logo.  Although they may seen unimportant in the whole scheme of things, it is what makes a brand stand out.  

In our experience with creating brands for our clients, it is always that detail that makes the brand memorable.  It may be a simple as a font, a color, or photo.  Perfection is in the details, and details make a brand remarkable and unforgettable.