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Consistently applying the fundamentals of good marketing and branding can go a long way in building your luxury real estate practice. But, if your quest is achieving and then sustaining market leadership in your chosen niche, you need to do things differently and better than your competitors. You need to think differently to out-think your competition. And, that requires a new and different perspective.

The term, “Thinking out of the box” is a phrase that has been used so much that it has almost become cliché, the antithesis of original thinking. We have been looking for a new way to express this concept in our strategic branding practice.

Then, last Sunday, in our mastermind discussion, our friend shared this quote with us. “I don’t have any problems, I have puzzles”-Quincy Jones (musician and record producer). At first this seemed like a cool concept. But, after thinking about it for a while it also seemed quite profound.

Most people think of a problem as a matter or situation that is unwelcome or harmful and needing to be dealt with and overcome. However, if you can make the shift to viewing your situation as a puzzle your can instantly shift your perspective.  

A puzzle is a game or toy designed to test ingenuity and knowledge.  Can you feel the immediate shift in attitude that takes place when you view the same situation as a puzzle?

When you think in terms of having a problem you often introvert, it becomes part of you; it burdens you and becomes part of your identity. When you solve a puzzle you extrovert and the situation becomes objective vs. subjective. You see it outside of yourself. As Quincy says, “The moment you see your challenges as a puzzle & not a problem...you've found your way out”.