As we promised last week on our Throwback Thursday post, here is the next installment of our video course, which was inspired by webinars we had done both for Active Rain and Zillow on the subject of niches. Our entire course can be found on our website if you are curious to see it all at once.  Here is part 2 of the course.  We named this video:

The Most Powerful Law of Niche Marketing

Mind-share precedes market share. Focus on capturing MIND SHARE FIRST.  Market share will follow. It must follow according to this law. Click the image above to watch the video. 

Enjoy!