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This bright colorful brand caught our attention.  Newton’s Folly is a hard cider. The apple falling on Newton’s was his “ah-ha” moment.  He understood the concept of gravitational pull, or what keeps the moon from crashing into the earth.   

In most branding, a reference to Newton implies intelligence and the importance of discovery. Apple used Newton in its early branding, as have colleges such as Keene State College. 

The word folly means lack of good sense, or being foolish. In architecture, a folly is a structure in a garden such as a tower built solely for amusement. This word does not imply intelligence or scientific discovery.

In your opinion, it this brand smart or silly?  If you enjoy drinking hard cider would you buy Newton’s Folly based on the brand?