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One of the aspects of good branding is marketing the product or the service in such a way that it is unforgettable. This ad from the October Architectural Digest exemplifies this concept.  What you are seeing in this photo is trim that is used as a finishing detail on upholstery, pillows, bedspreads and drapery.  This also includes tassels.

We appreciated the trim pictured above transformed to look like desserts complete with smaller trim to look like cherries and raspberries on top. It was also presented on marble and placed in gold trimmed china.  Very little text was needed to get the message across: just the credit to the designer, Timothy Corrigan--An Elegant Indulgence For The Home, and the brand statement, Samuel & Sons Is Trim, with the URL.

Although, we are not in the market for trim, we took a look at the website and enjoyed seeing the variety of trim available.  If someone were to ask us for trim, we would know who to recommend, based on the elegance and creativity of this ad!