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To market effectively take the time to research your target market thoroughly. Learn about their lifestyles and their values. Focus your undivided attention and marketing dollars on these people, the right people for you.  Then watch them beat a path to your door.

Research takes time and critical thinking (the objective analysis and evaluation of an issue in order to form a judgment). It may take longer to find the exact sweet spot, the right people.  However, once you do your research your success rate will increase significantly. 

Search engines like Google, Bing, and Yahoo know that people are searching in specific terms.  They want specific answers for their query: “homes with wine cellars”, or “home with vineyards”.  The search terms are becoming even more granular: “home with 5000 square foot wine cellar” or “home with 3-5 acre vineyards” (aka gentleman’s vineyard). Like search engines, you have to know how each market segment differs in the same city, or even in the community around the bend.

Demographics in California may be similar to those in Colorado. However, the lifestyles, tastes, values and attitudes are vastly different. What ranks high on someone values list may be utterly unimportant to another person with the same demographics in another state.

Understanding the lifestyles and values of your target market and speaking their language leads to effective marketing that produces real results.  Market to the right people and they will beat a path to your door.