Buzz marketing is a way of getting media attention by orchestrating an event that is unusual in nature and results in people talking. It often is less expensive than traditional advertising. Buzz generates word-of-mouth advertising. Here is an example:
A Community Banana Stand outside the Amazon headquarters in downtown Seattle is the brainchild of Jeff Bezos, founder and CEO of Amazon. He decided at the end of 2015, that Amazon should offer everyone the public and its employees a free healthy snack. Bananas fit the bill perfectly. They don’t need to be washed, and all one has to do is peel and eat. Recently, they added another cart. To date they have given away more that 1,7million free bananas.
In real estate, they are many opportunities to create a buzz. One agent we met had planned an open house in her New England marketplace. An overnight snowstorm threatened the cancellation of her open house, because the city plows would not reach the neighborhood until the next day.
She hired plows to clear the roads to the open house, and had an announcement broadcast over the local radio station. This caught the attention of the local media, as well as the New York Times. Her business grew exponentially as a result of this action. And yes, she sold the house as a result of the open house.
How can you generate buzz with your marketing?