“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.” Steve Jobs
We are in the process of creating a logo. Everything about that logo has to work for our client. The fonts, the colors, the spacing between letters have to attract the target market.
It has to stand out and be the foghorn in the sea of sameness. It has to resonate with our client and fit them perfectly, or as we like to say, “it has to be a hell, yes!”
We travel to each marketplace in order to identify the psycho-graphic of the people who live and work there. We take time to get to know our client’s core values, personality, preferences and goals.
We come home and begin to distill what we learned into a strategy. That strategy defines the brand. A definition is a concise form of communication. It is concise because it is easy to understand and to communicate it to someone else. This brings about the best marketing results known as “word of mouth and referrals.”
For us, designing each brand is a labor of love. Our clients have to love it, and their marketplace has to love it. Is your brand a foghorn in a sea of sameness?