Photo courtesy of Aplle

Photo courtesy of Aplle

We usually push the mute button when commercials are on. We look away from the television set and resume reading our book, until the basketball game is back on. Even on mute, this commercial captured our attention.  It focused on the unique function of the portrait mode dual lens system on the iPhone 7Plus.

This ad tells shows people at a barbershop getting haircuts.  After their haircuts, their portrait picture is taken and displayed in the store windows and on the walls inside the shop. The video description is precise: “In Portrait Mode on iPhone 7Plus, you don’t just look good! You look fantastic!”

Apple’s CEO, Tim Cook, remarked that phone has been the most popular model plus model the company has released.  Apple released more than three-dozen how to videos tips for iPhone 7Plus owners.  

In our opinion, this was one of the best commercials we have ever seen.  It told a story about the brand and left an indelible impression. It took only one minute and ten seconds!