As a luxury real estate marketing professional you have a distinct competitive advantage if you operate as a team. However, the secret to winning the game is to develop PRECISION teamwork and that requires the total alignment of purpose among all team members. Those teams who win medals in the Olympics are shining examples of precision teamwork.
Whether you are a solopreneur with a support staff, a partnership, or a group of professionals each individual member of the team has his or her own purpose. It is essential that you discover the chief aim of each person, then, communicate that explicitly and openly. Only then can you clearly see how your purposes actually can align.
In selecting a partner it is wise to find someone who has the same level of ambition as you. As a husband and wife team who has worked together in several businesses, we have truly experienced the power of precision teamwork
We have a rule that everything we pursue together must be what we call a “hell yes!” If one of us disagrees we usually drop the idea, and take no action. But, this does not represent a subordination of individuality. We are both strong individuals on our own and very effective persuaders. We often laugh at each other’s clever persuasion techniques. It is fun because we trust that our overarching purposes are identical and totally aligned.
Our mutual purpose is to individually experience the certainty of our ability to make our dreams come true. This transcends the importance of any particular goal and makes our mutual endeavors more like a game that we help each to win.
Nothing is more important than maintaining our relationship of trust as a team. With that in mind, together, we are always bigger than any obstacle that can arise.
If one of us feels particularly strong about some pursuit, we support each other by encouraging the other to trust their intuition and see how it plays out in the realm of action. We trust that the stronger willed partner will either expand our horizons or jettison the idea entirely.
In a group, however, not everyone has the same level of ambition. This does not diminish the power of each individual’s contribution to the overall aim of the team. Role players can make or break a team.
When we owned a commercial real estate firm we were a small but mighty group of five. By creating a small, high-powered team we were able to more quickly dominate our niche in high-end retail development and leasing, and also corporate relocation for the entertainment industry, in Beverly Hills and the adjacent areas.
Like a gold metal winning Olympic team, when your purposes are aligned, precision teamwork flourishes. More, importantly, from our personal perspective, you simply have more fun!
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.