In marketing luxury real estate it is often the intangibles that sell the home. If you can convey what it would FEELS like to actually live in the home and also what it is like to enjoy the lifestyle in its surrounding neighborhoods you can quickly engage strong interest in the property. Feelings sell homes!
A great way to elicit an immediate positive emotional response to your listing is through high quality video that tells the lifestyle story while it informs. However, do not try to take shortcuts in video production. You will wind up boring your prospects. If you do not have the time to do it right or the budget to have it done professionally, skip the video all together.
Here is an example of one of the best marketing videos for a listing we have seen. You can really feel what it would be like to live there. We are proud to say that our clients, and dear friends Debb Janes and Bernie Stea, produced this video. They market ViewHomes of Clark County in Washington, exclusively.
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.