The power of focus cannot be emphasized enough if you want to dominate a luxury real estate market niche in your area. A single strategy that is sharply focused can make you rich while all others are faced with cutthroat competition!
Five years ago Mike Dubin launched an online business through which he sells razors as a subscription service, shipped by mail. His company, Dollar Shave Club in Venice, California, has been sold to Unilever for a cool $1Billion.
His strategy is simple: A great shave for a few bucks a month. His slogan is precise, stating the unique promise of value in just 4 words: “Shave Money. Shave Time!”
Knowing his target market’s psychographics inside and out, he got away with a big fat claim, using taboo marketing: “OUR BLADES ARE F**KING GREAT!
The Dollar Shave Club rapidly gained popularity with a You Tube video that went viral. It was viewed almost 23 million times. Check it out below!
A single strategy can make you rich if you have the right niche! Hopefully, this will help to dispel your fears of choosing a niche that is too narrow, providing there is a large enough target market that can potentially satisfy your financial goals.
To learn more about niche marketing click here: Which Niche Can Make You Rich?
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.