What is the primary secret behind the success of market leading luxury real estate professionals? They attract clients like a magnet because they have tuned their thoughts to EXPECT SUCCESS. But, the real secret is that many market leaders have no special talents beyond persistence and consistency. They achieved their top ranking by default because their competition has not recognized their own Unique Promise of Value (UPV).
Do you know your UPV? Can you state it in just a few words? We will show you ours if you show us yours! Here is ours:
We empower people and companies to recognize and articulate their Unique Promise of Value, and then consistently communicate it in their marketplace.
Knowing what makes you or your company unique creates the most powerful magnet of all. Clearly articulating your UPV with precision accelerates the speed of attraction because your IDEAL CLIENTS can rapidly perceive that you are the answer to their most pressing needs. And, it makes it easy for others to refer YOU.
But, once you know and clearly articulate your UPV the key is to consistently get the word out to your target market. What most would-be challengers are reluctant to do is continuously expand their pool of referral sources by meeting new people on a regular basis and consistently communicating their UPV.
Now, we have shown you ours. Let’s see yours!
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.