Being a warrior in the game of luxury real estate marketing requires that you develop a deep, rock-solid trust in yourself. Worrying erodes the very foundation of self-trust and is the ultimate cause of failure. Are you a worrier or a warrior?
Warriors may have an initial reaction to sudden, dismal external conditions, but they quickly regain their balance and adjust their approach. LeBron James made basketball history, winning the NBA Championship by coming back from a 3-1 deficit. He said that he looked within and adjusted his “blue-print” for success.
And, that is exactly what luxury real estate marketing professionals need to do when they encounter volatility in global markets like Brexit. Worriers cannot see the opportunities that a condition may cause, because they are too busy assessing the negatives. Warriors look for the opportunities and adjust their inner blue prints.
On the real estate front, Knight Frank, global residential and commercial real estate consultants are focused on the silver lining. They view is that the housing market will not be seriously impacted. The UK has 60 million wealthy individuals, and a highly skilled labor force. High skilled labor is always in demand.
British second home buying in Europe and in the US may slow down. Real estate will continue to be viewed as a long-term stable investment. Some of the ultra high end may languish on the market.
It is worth noting that Starbucks is going to continue its expansion plans in the United Kingdom. Since the United Kingdom is one of the largest consumers of French Champagne, Taitttinger called its UK distributors to assure them that they will make up the losses caused by the devaluation of the Pound Sterling. The legal profession is no doubt rejoicing based on all the work generated by the Brexit vote.
If you are concerned about market conditions, readjust your inner blueprint for success. Are you going to worry or be a warrior?
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.